Trucking as a profession has always held a bit of charm with a dash of mystique. The American trucker has traditionally been viewed as someone who represents freedom on the open road with a sense for adventure. Seeing new sights, traveling the country and taking life as it comes have long been the template for those interested in trucking, and even today, the American trucker is a worldwide icon for those with a passion for travel and freedom.

Same Vision, New Technology

Although the revered images of trucking’s past have faded a bit in the American consciousness, social media is currently revitalizing trucking’s image by showing the real, uncut truth about what truckers do. Whereas the movie “Convoy” helped spur on a new generation of truckers in the late 1970s and early 1980s, platforms like YouTube, Instagram and Facebook are currently helping to spread the message of trucking’s charm.

The Face of Trucking’s Heroes

If you work in the trucking industry, you understand that drivers, fleet managers, logistics professionals and other team members are simply everyday people who have a passion for serving others. This realization probably hit home more intimately in the wake of the supply chain chaos following the Covid-19 pandemic.

During these times, social media has really been a way for people to see the true face of the heroes of trucking as they worked tirelessly to overcome challenges and restore order during a time of uncertainty. Even as the pandemic’s supply chain issues are finally getting ironed out little bits at a time, social media has given the trucking industry a huge opportunity to sell its charm to the public and convince a new generation of trucking professionals to join the fray.

Trucking’s Image and the Future

While the future is always uncertain in a global economy made more complex by online ordering, 3D printing, same-day delivery and other logistics innovations, the future looks bright for trucking’s image. The ability of trucking professionals to communicate with the public is bolstered by social media, and it appears that the old-fashioned charm that trucking provides will still be alive and well for generations to come.


Additional credit: